What is presoftening in the context of haircoloring?

Presoftening is a specific haircoloring technique designed to enhance the penetration of hair color by modifying the hair's cuticle layer. This process involves applying a solution to the hair that helps to open up or soften the cuticle, allowing the color molecules to penetrate more effectively into the hair shaft.

When the cuticle is more receptive, the hair can absorb the color more evenly and with better results, leading to a more vibrant and long-lasting color application. This technique is particularly useful when dealing with resistant hair types that may not easily take color, such as gray or coarse hair. By ensuring that the cuticle is adequately prepared for color application, presoftening maximizes the effectiveness of the coloring process, resulting in better overall outcomes for the client.